On January 29th, China Media Group and Noetix Robotics jointly announced that Noetix Robotics has become the humanoid robot partner for the "2026 Spring Festival Gala" of China Media Group. This is not only a cross-border collaboration between cutting-edge technology and a national cultural event, but also a warm declaration of China's manufacturing industry moving towards a new stage of "people-oriented". It marks that humanoid robots have truly stepped onto the stage of family reunion that carries the emotions of hundreds of millions of families, from laboratories and competition fields.
Humanoid robots perform on the Spring Festival Gala
Warming Company to Celebrate the Spring Festival Together
The Spring Festival Gala is a symbol of emotional reunion for Chinese people around the world and the warmest company on New Year's Eve. In today's era of surging AI waves, the appearance of Noetix Robotics humanoid robots on the Spring Festival Gala stage will infuse this long-standing tradition of reunion with new contemporary connotations. With the warm light of technology, it will illuminate the traditional festival and allow "reunion" to present a more imaginative picture in the harmonious interaction between humans and machines.
This vividly interprets the warmth that technology should have: making cold code radiate the brilliance of humanity and turning cutting-edge innovation into gentle spring rain to warm every ordinary family's reunion moment.
Solid core strength ensures a firm foundation.
New products priced at premium for all are now available to the general public.
Noetix Robotics' confidence in joining the Spring Festival Gala stems from its outstanding performance in international competitions and its firm industrial layout. From the Global Humanoid Robot Half Marathon to the World Humanoid Robot Games, Noetix Robotics has won numerous awards, demonstrating its solid technological strength. The recent launch of “bumi”, the industry-first, high-performance humanoid robot at a consumer-accessible price point, underscores the company’s ambition to bring this technology into every household.
This appearance on the Spring Festival Gala stage is the most touching interpretation of its "from competition glory to family companionship" strategy. This is not merely a technical demonstration but a warm signal: it indicates that once distant cutting-edge technology is now approaching ordinary families like a new family member, bringing blessings and companionship, gently knocking on the doors of common people.
Cross-border integration ushers in a new chapter.
Technology conveys affection, and the warmth of home and country unites.
The collaboration between Noetix Robotics and the Spring Festival Gala represents an innovative partnership between a leading technology platform and a national emotional celebration. For the Spring Festival Gala, the participation of Noetix Robotics has not only maintained its classic charm but also infused it with new vitality, making it a reunion feast for global Chinese people. For Noetix Robotics and the entire industry, this is a profoundly significant national-level endorsement. When the light of technology and the warmth of reunion interplay on the stage of the Spring Festival Gala, what we witness is not only a feast for the eyes and ears but also a clear demonstration of China's manufacturing industry moving towards a new stage of high-quality development.
This time, let's look forward together. When the clock strikes midnight in the Year of the Horse, let technology embrace the thousand-year-old traditions with deep affection. Let the vitality of innovation invigorate the veins of culture, and let the warm current of blessings ride on the wings of technology, flying into the hearts of the sons and daughters of China, jointly painting a future grand scene of harmony between humans and machines, and warmth for both family and country.