On November 26, Beijing-based humanoid robot company Noetix Robotics completed nearly 200 million RMB in Pre-B+ round financing, led by CICC Capital, with Yuntai Capital and Houwei Capital participating. The funds will be used to increase investment in technological innovation and research and development, broaden ecological cooperation in high-value application scenarios and streamline the pathway from R&D to large-scale production and delivery.
Following the completion of nearly 300 million RMB in Pre-B round financing led by Fangguang Capital on October 26, this latest injection of nearly 200 million RMB marks a significant acquisition within less than a month, bringing the total financing amount to nearly 500 million RMB. Additionally, the cumulative five rounds of financing within the year vividly reflect the market’s confidence in its technological foresight and its ability to commercialize.
Upon announcing the financing, Noetix Robotics officially unveiled its strategic partnership with the leading programming education provider “Coding Cat.” Both parties will jointly invest resources to create a forward-looking “Humanoid Robot Programming Education Laboratory.” This move represents a deep ecological collaboration, as Noetix Robotics integrates its humanoid robot products as a core platform with Coding Cat’s channel network covering over 70,000 primary and secondary schools nationwide, its mature K12 programming curriculum system, and a user base of over 43 million RMB.
This not only represents a critical strategic entry for Noetix Robotics into the education market but also signifies that the company has begun to participate in and actively define the hardware and software standards for youth robot programming during the early stages of the industry. It lays the foundation for capturing user mindset in the future near-consumer market and building sustainable ecological barriers.
1. Strategic Positioning: Pricing within “10,000 CNY” opens a new market for humanoid robots
The core reason supporting Noetix Robotics’ continued investment is its clear and forward-looking strategic positioning. Recently launched, the industry’s first humanoid robot priced under 10,000 CNY, “Bumi,” is not just a price war but a well-considered industrial breakthrough. In a humanoid robot market where prices often reach hundreds of thousands or even million RMB, “Bumi,” priced at a revolutionary 9,998 CNY, demonstrates the technical feasibility of low-cost, high-performance humanoid robots, opening a new development path for the industry. After launching on JD.com on October 23, it sold 100 units within an hour and sold out the first batch of 500 units in 2 days; by November 26, thousands have been sold online and offline.
“We firmly believe that the future of humanoid robots lies in large-scale applications, and the premise of large-scale implementation is precise product definition and clear user value,” noted ZheYuan Jiang, founder and chairman of Noetix Robotics. The strategic significance of “Bumi” lies in its precise entry into a “near-consumer-level” blue ocean market. Our strategy is not to compete for the existing market share but to expand the incremental market and broaden market boundaries. The pricing below 10,000 CNY has opened the door to a vast potential customer base that had previously been deterred by price. This not only represents a commercial strategic positioning but also builds a sustainable market foundation for the entire industry,” ZheYuan Jiang believes.
To achieve this goal, Noetix Robotics has increased the proportion of self-developed core components and deeply integrated vertically at the supply chain level. Noetix Robotics has adopted self-developed domain controllers, achieving deep optimization on the cost side while enhancing the performance and working efficiency of the computing platform. Moreover, explorations and innovations have been made in materials and structures; the team has comprehensively optimized structural design, utilizing composite materials extensively to achieve extreme lightweight while ensuring core strength. The reduction in weight can further drive down costs, creating a virtuous cycle.
This step not only opens up markets for the company itself but also explores a feasible path for the entire industry from the laboratory to the quasi-consumer market.
II. Ecological Collaboration: Partnering with Coding Cat to Lead a New Evolutionary Path in the Education Market
While breaking through on the hardware front with "Bumi," Noetix Robotics is constructing a solid "moat" for large-scale product deployment through high-dimensional ecological cooperation. The "Humanoid Robot Programming Education Laboratory" co-created with the well-known online education brand "Coding Cat" is the core embodiment of this strategy.
Coding Cat, which has accumulated over 43 million RMB users, community-created more than 260 million RMB programming works, services over 70,000 primary and secondary schools across the country, and serves more than 230,000 information technology teachers, offers a massive traffic portal, a mature curriculum development system, and deep channel resources. This forms a "content + hardware + channel" golden triangle with Noetix Robotics' leading hardware platform.
"Noetix Robotics' performance in biped humanoid robots is truly impressive. Their robots are not only stable and precise but, more importantly, are particularly resilient in our real teaching scenarios—stable and user-friendly, truly bringing advanced robotic technology into the classroom," stated Coding Cat founder Li Tianchi.
In this collaboration, both parties will jointly create a new "Humanoid Robot Programming Education Laboratory." Coding Cat will contribute its years of practical experience in artificial intelligence and programming curriculum—ranging from graphic programming to Python and C++, covering learning paces for children at different education levels—while Noetix Robotics will provide a flexible and solid biped robot platform.
In the future, students will be able to see how the programs they code drive robots to complete walking, balancing, and even more complex interactive tasks through coding and motion design. This "integration of virtual and real" learning approach will truly ignite children's passion for programming and creativity.
Li Tianchi pointed out, "We have always believed that good education is not about one-way impartation, but rather about stimulation." This collaboration aims to create a "chemical reaction" with top-notch robotic technology and high-quality artificial intelligence and programming education, opening a new window for K12 artificial intelligence education. We look forward to partnering with Noetix Robotics to create a freer, broader, and more imaginative learning world for the next generation.
III. Dual-Engine Drive: Parallel Commercialization and Scientific Research Ecological Construction, Building Sustainable Self-Supporting Capacity
Noetix Robotics continues to demonstrate its outstanding capability in technical implementation and multi-dimensional market reach as a technology company. The company adheres to a dual-engine drive strategy of "keeping technology leaders in the high-end research market, promoting scale growth in the consumer-grade market," solidifying technical barriers while actively expanding market boundaries and building sustainable endogenous growth momentum.
In the field of education and scientific research, Noetix Robotics has established a deep cooperation with Tsinghua University Affiliated High School to jointly create the "Robot High Research Laboratory." This lab opens up a general artificial intelligence ontology operating system and supporting R&D scenarios, focusing on cutting-edge areas such as robotic motion control and intelligent interaction, with the aim of cultivating technology innovation talents for the future. At the same time, Noetix Robotics is actively building a diverse and multi-dimensional cooperation ecosystem, collaborating with Beijing 101 Middle School Changping Experimental School, Huangchenggen Primary School Affiliated Experimental School, Beijing Dance Academy, and other institutions.
In the cutting-edge field of bionic humanoid robots, Noetix Robotics is actively promoting deep integration of industry, academia, and research. The company collaborates with multiple universities, including Xi'an Jiaotong University, Huazhong University of Science and Technology, Shanghai University of Science and Technology, South China University of Technology, and Hebei University, focusing on core technologies such as intelligent control, environmental perception, and bionic structures, continuously enhancing its technological reserves and innovative application capabilities in the high-performance robotics sector.
In the critical stages of commercialization, Noetix Robotics demonstrates keen market insights and efficient result transformation capabilities. Currently, the company's order volume is steadily increasing, having already achieved this year's sales targets while preparing for mass production. By the end of this year, it is expected that its monthly delivery capacity will reach 500 units.
At this critical juncture where the humanoid robot industry is transitioning from technological exploration to large-scale application, Noetix Robotics' dual-wheel drive strategy shows remarkable foresight and adaptability. On one hand, by deeply binding with top universities and research institutions, the company not only ensures the foresight and high-end nature of its technological research and development but also secures the core talents and innovative concepts of the future industry at the source, forming a robust "technological moat." On the other hand, consumer-grade products represented by "Bumi" have successfully broken into markets, verifying that humanoid robots are not limited to industrial and laboratory scenarios; they also possess enormous potential in consumer markets such as education and home entertainment. This positive cycle of "R&D drives the market, and the market feeds back into R&D" is propelling Noetix Robotics to establish a unique competitive advantage in the "long slope and thick road" track.